SEM Manager
Core
Develops and optimizes paid search programs for pharmaceutical and life sciences clients to reach healthcare providers and patients.
Role type
Senior Search Marketing Manager (Paid Search)
Builds
Paid search campaigns across Google Ads, Microsoft Advertising, Google Display Network, and YouTube
Domain
Life Sciences / Pharmaceutical Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, Microsoft Advertising management, keyword research, ad copywriting, budget management, bidding strategy, performance analysis, stakeholder presentation, regulated industry experience
Preferred skills
AI workflow integration, Google Display Network/YouTube/Performance Max expertise, cross-functional collaboration, healthcare advertising regulations knowledge
Technologies
Google Ads Editor, Microsoft Advertising Editor, Microsoft Excel, Google Sheets
Responsibilities
Develop paid search campaigns aligning with client objectives and regulatory requirements; Manage campaign budgets, pacing, bidding strategies, and keyword portfolios; Analyze performance data to identify optimization opportunities; Collaborate with Media Planning, Analytics, and Web Development teams; Maintain campaign quality through testing and continuous optimization
Seniority
Mid-Senior, hands-on IC