Senior Campaign Manager
Core
Lead global go-to-market campaign strategy, architecture, and performance for a specific vertical, translating market and buyer intelligence into unified programs that drive pipeline.
Role type
Senior IC B2B Campaign Manager (Strategy & Architecture)
Builds
1:Many global campaign programs (Reputation, Demand, Engagement, Enablement) executed by regional teams
Domain
B2B Marketing / Geospatial / Property Intelligence
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, campaign architecture design, buyer journey mapping, cross-functional leadership, data-driven optimization, commercial acumen, marketing technology stack proficiency
Preferred skills
Experience in insurance, AECO, construction, engineering, or geospatial industries
Technologies
Salesforce, Marketo, 6Sense
Responsibilities
Define global campaign themes, messaging hierarchies, and program strategies; align Sales, Digital, and Regional teams on shared pipeline goals; track market trends and competitor movements to pivot strategies in real-time; own the campaign scorecard and measurement frameworks; balance investment across program families based on growth cycles.
Seniority
Senior, hands-on IC
