CRM Manager
Core
Lead APAC CRM strategy and implementation to drive customer engagement, lifecycle management, and brand awareness for Wise's money transfer product.
Role type
Mid-level CRM Manager (Strategy & Execution)
Builds
Customer lifecycle communications, segmentation strategies, and engagement initiatives across email, push, and in-app channels.
Domain
Fintech / Cross-border payments
Deliverable
product features
Required skills
Customer lifecycle management, segmentation, cross-channel campaign execution, data analysis, stakeholder engagement, localization, A/B testing, database health management
Preferred skills
Liquid, SQL, Braze, HTML/CSS, Looker, MixPanel
Technologies
Braze, SQL, Liquid, Looker, MixPanel
Responsibilities
Develop and manage APAC CRM strategy including lifecycle management and segmentation; Collaborate with Product, Marketing, and Analytics teams for cross-channel execution; Utilize data insights to segment business customers and tailor communications; Design and implement lifecycle strategies to drive engagement and loyalty; Analyze campaign performance to optimize conversion rates; Manage email calendar, deliverability, and monthly reporting; Implement localization for international campaigns; Maintain A/B testing plans for the APAC region.
Seniority
Mid-level, hands-on IC