Head, CRM
Core
Own the lifecycle vision, performance, and strategy for CRM across three brands and 16 markets in food delivery and quick commerce to drive sustainable growth.
Role type
Head of CRM (Strategy & Operations)
Builds
Scalable, automation-first CRM systems and intelligent agent workflows for customer engagement, retention, and subscription growth.
Domain
Food delivery and quick commerce
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRM lifecycle strategy, MarTech infrastructure, AI agentic workflows, Braze expertise, cross-functional leadership, data-driven decision making, operational excellence, subscription growth, quick commerce adoption
Preferred skills
Fintech experience, advanced targeting logic, QA and troubleshooting, governance frameworks, ambiguous environment navigation
Technologies
Braze, dynamic content frameworks, AI agents
Responsibilities
Design and lead engagement playbooks across all customer touchpoints; lead a team of lifecycle managers and MarTech experts; generate actionable insights via dashboards; guide analytics team in reporting frameworks; build automation-first CRM systems; ensure technical CRM excellence and governance; drive cross-functional delivery with Product, Data, and Engineering.
Seniority
Senior, hands-on IC with strategic leadership