Paid Social Manager
Core
Lead paid social strategy and execution for healthcare and pharmaceutical clients, delivering measurable campaign outcomes across Meta Ads Manager and LinkedIn Campaign Manager.
Role type
Senior IC Paid Social Manager
Builds
Paid social campaigns and client recommendations for healthcare/pharma brands
Domain
Healthcare & Pharmaceutical Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social strategy, campaign planning, audience targeting, creative trafficking, bidding, pacing, budget optimization, campaign reporting, vendor management, team coaching, digital media compliance
Preferred skills
AI integration, social listening tools, pharmaceutical media regulations (OPDP, fair balance), emerging platform capabilities
Technologies
Meta Ads Manager, LinkedIn Campaign Manager, social listening tools, analytics dashboards
Responsibilities
Lead paid social strategy and campaign planning; Manage campaign setup, optimization, and reporting; Analyze performance and deliver actionable recommendations; Build relationships with platform partners and vendors; Coach paid social specialists and review work quality
Seniority
Senior, hands-on IC with mentorship responsibilities