Key Account Manager
Core
Implement Red Bull's commercial strategy and manage national/regional key account strategies for major off-premise customers.
Role type
Senior Key Account Manager (FMCG/Beverage)
Builds
Regional sales strategies, promotion plans, and partnership frameworks for key customers.
Domain
FMCG / Beverage Industry / Off-Premise Sales
Deliverable
client delivery
Required skills
Strategic planning, negotiation, data analysis, financial acumen, sales forecasting, partnership development, presentation skills
Preferred skills
Category management, trade marketing, SAP/BI proficiency
Technologies
Nielsen, scanner data, SAP, BI
Responsibilities
Design and implement national and regional key account strategies; lead yearly negotiation processes with key customers; analyze sales data to identify growth opportunities; manage trade spend budgets and profitability targets; execute Perfect Store concept audits; develop annual business and promotion plans.
Seniority
Senior, hands-on leadership
