Performance Marketing Manager - MyGroove
Core
Own full funnel analysis and build a lean creative engine to scale user acquisition and retention for a mobile music-learning app across DACH and global markets.
Role type
Senior Performance Marketing Manager (Mobile UA)
Builds
Scalable paid user acquisition campaigns and organic growth strategies for a mobile app
Domain
Mobile App Growth / Music Education
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Full funnel analysis, MMP and product analytics, Meta Ads, Google Ads, Apple Search Ads, App Store Optimization (ASO), subscription business model understanding, project management, cross-functional collaboration
Preferred skills
Music interest or instrument learning experience, Web2App flow expertise
Technologies
MMP tools, Product analytics tools, Meta Ads, Google Ads, Apple Search Ads
Responsibilities
Track metrics (revenue, CPI, CAC, retention, LTV) to optimize marketing spend, build creative assets for multiple channels, collaborate on organic vs paid content strategy, drive web-to-app funnel optimization
Seniority
Senior, hands-on IC
