FIELD MANAGER - RURAL
Core
Develop and execute omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands, analyzing campaign insights to drive improvement.
Role type
Senior Field Manager (Digital Marketing & Strategy)
Builds
Digital promotional campaigns and activation plans for Healthcare Professionals and Mega Brands
Domain
Pharmaceutical / Healthcare Marketing
Deliverable
product features
Required skills
Digital strategy execution, Campaign analysis, HCP content behavior research, Service provider management, Team performance evaluation, Cross-functional collaboration
Preferred skills
Digital P&L ownership, Digital media strategy, Marketing analytics, Digital content creation, Inbound/Outbound marketing
Technologies
Digital channels, Analytics tools, Content management systems
Responsibilities
Develop omnichannel activation plans, Analyze campaign results for improvement, Research HCP content consumption, Manage service providers, Educate teams on digital KPIs, Evaluate talent and manage performance
