Manager, Digital Sales Marketing
Core
Manage and execute a balanced inbound mix of paid and organic marketing to drive vendor acquisition for dual-sided digital marketplaces in Europe and Turkey.
Role type
Manager, Digital Sales Marketing
Builds
Vendor programs and lead generation pipelines for food delivery marketplaces
Domain
B2B digital marketplaces / Food delivery
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel acquisition strategy, SEO (on-page, technical, local), Generative Engine Optimization (GEO), Conversion Rate Optimization (CRO), Paid performance channel management, Budget allocation, ROAS tracking, A/B testing, Stakeholder management
Preferred skills
GEO tactics for AI retrieval, Turkish language fluency
Technologies
Paid social, Search engines, AI search engines, LLMs, Conversational bots
Responsibilities
Manage paid social and search campaigns, Optimize localized landing pages and blogs for B2B search terms, Structure web content for AI search engine recommendations, Analyze and optimize user journeys via A/B testing, Collaborate with Sales, Marketing, and Product divisions
Seniority
Manager, hands-on IC