Key Account Specialist - Retail
Core
Develop long-term relationships with retail and eCommerce customers to drive sales volume, profitability, and brand execution standards for Red Bull.
Role type
Key Account Specialist (Retail & eCommerce)
Builds
Red Bull sales strategy, business plans, and account KPIs across assigned retail and online channels.
Domain
FMCG / Energy Drinks / Retail Sales
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic planning, negotiation, sales volume forecasting, trade spend management, POS/cooler placement management, cross-functional collaboration, data analysis, business plan development.
Preferred skills
Experience in hypermarket/supermarket/eCommerce, innovative approach, analytical mindset, problem-solving.
Technologies
MS Office (Word, Excel, PowerPoint)
Responsibilities
Develop and implement account sales strategies; manage trade spend budgets; coordinate POS and cooler placement; train field sales forces; negotiate terms of trade; prepare volume forecasts and business plans; conduct regular store checks; manage distribution partners and field sales agencies.
Seniority
Mid-level, hands-on IC
