Marketing Manager - Coupon (all genders)
Core
End-to-end ownership of developing and managing personalized customer coupons as part of the CRM mix to drive customer loyalty and lifetime value.
Role type
Marketing Manager (CRM & Coupon Strategy)
Builds
Personalized coupon campaigns and optimized user experiences for an e-commerce fashion platform.
Domain
E-commerce / Fashion Retail / Customer Relationship Management
Deliverable
product features
Required skills
CRM strategy, pricing strategy, performance marketing, analytics, A/B testing, project management, stakeholder management, MS Excel
Preferred skills
E-commerce passion, customer segmentation expertise
Technologies
MS Office (Excel), CRM systems, A/B testing tools
Responsibilities
Plan and execute coupon campaigns across segments and channels, optimize coupons along the customer journey, design and analyze A/B tests, develop coupon features for the shop, manage cross-functional projects with CRM, Marketing Intelligence, and Tech teams.
Seniority
Mid-level, hands-on manager