Commercial Spirits Specialist
Core
Drive commercial performance and sales growth for client beverage alcohol brands across on-premise and off-premise accounts through strategic engagement, merchandising, and consumer experiences.
Role type
Senior Commercial Spirits Specialist (Field Account Manager)
Builds
Brand portfolio performance, menu presence, and sales volume in targeted hospitality and retail accounts.
Domain
Consumer Packaged Goods (CPG) / Beverage Alcohol / Hospitality
Deliverable
product features
Required skills
Strategic account planning, performance data analysis, in-store merchandising and display setup, consumer experience event execution, regulatory compliance knowledge, budget and expense management, stakeholder relationship management, physical inventory handling.
Preferred skills
CPG industry experience, beverage alcohol industry knowledge, hospitality sector familiarity, PowerBI and business intelligence tool proficiency, self-starter mindset.
Technologies
PowerBI, VIP, Go Spot Check, Microsoft Office Suite (Word, Excel, PowerPoint), Outlook, e-mail programs.
Responsibilities
Analyze territory and accounts to identify priority selling and promotional opportunities; plan, track, and implement brand engagement activities; install and maintain point-of-sale materials and displays; execute in-store and at-bar consumer experiences; survey outlets using photo capture software; manage agency initiatives including budgeting and reporting; collaborate with clients and sales partners on goals and inventory; impart brand and product knowledge to trade and consumers.
Seniority
Mid-Senior, hands-on IC with field execution and strategic planning responsibilities.
