Sr. Director, Sports Marketing
Core
Lead strategic marketing initiatives for NBC Sports' cultural tentpoles (Olympics, Sunday Night Football, Kentucky Derby) to drive audience growth, fan engagement, and Peacock subscriber acquisition.
Role type
Senior Director, Sports Marketing (Strategy & Leadership)
Builds
Year-round consumer franchises and culturally relevant marketing programs across NBC and Peacock
Domain
Sports Media & Entertainment
Deliverable
product features
Required skills
Strategic marketing leadership, integrated campaign development, franchise marketing, audience development, cross-functional team management, stakeholder influence, partnership growth
Preferred skills
Entertainment/streaming marketing experience, culture marketing, athlete storytelling, matrixed organization navigation
Technologies
Linear TV, Streaming, CRM, Social Media, Experiential Marketing
Responsibilities
Shape long-term marketing vision and priorities; lead ideation and execution of large-scale multi-platform campaigns; manage and mentor a high-performing team; collaborate with internal and external partners to create impactful consumer programs; develop franchise strategies extending beyond live events
Seniority
Senior, hands-on IC with leadership responsibilities
