Performance Marketing Associate
Core
Lead and optimize paid media campaigns across Google, Meta, TikTok, and programmatic platforms to drive customer acquisition and growth for a fintech group.
Role type
Senior Performance Marketing Manager
Builds
Customer acquisition channels via paid ads
Domain
Fintech / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media buying strategy, A/B testing, budget management, data analysis, customer segmentation, stakeholder collaboration, cross-platform campaign optimization
Preferred skills
Programmatic advertising, new platform partnership development
Technologies
Google Ads, Meta Ads, TikTok Ads, Appsflyer, Firebase, SQL, Excel, Google Sheets
Responsibilities
Manage and optimize digital marketing campaigns across various platforms; Design, implement, and evaluate media buying and paid marketing strategies; Manage the digital marketing budget with a focus on cost efficiency and ROI; Conduct data analysis and audience targeting optimization; Perform routine A/B testing to enhance campaign performance; Monitor data accuracy and reduce discrepancies from monitoring tools; Explore and establish new partnerships with paid media platforms beyond Google, Meta, TikTok, and X
Seniority
Senior, hands-on IC
