Manager, Shopper Marketing - Walmart
Core
Develop and execute end-to-end Shopper Marketing and Retailtainment programs for Red Bull at Walmart to differentiate the brand and drive shopper engagement.
Role type
Manager, Shopper Marketing & Retailtainment
Builds
Scalable turnkey solutions, innovative in-store activations, and customer tour experiences for Walmart shoppers.
Domain
CPG (Energy Drinks) / Retail Marketing / Experiential Marketing
Deliverable
product features
Required skills
Shopper marketing strategy, cross-functional collaboration, agency management, program measurement, retail landscape expertise, project management, strategic planning, insight-to-action translation, innovation leadership, stakeholder alignment
Preferred skills
Field experience, up-leveling projects, driving insights into action
Technologies
Sales data analysis tools, custom research platforms, After Action Review frameworks, performance tracking systems
Responsibilities
Own end-to-end development and optimization of Walmart Shopper Marketing programs; Execute annual Retailtainment strategy and customer tour programs; Manage agency and vendor relationships for program delivery; Lead cross-functional planning and resource management; Measure program effectiveness using sales data and shopper insights; Champion innovation and monitor competitive activity in retail marketing.
Seniority
Manager, hands-on IC with strategic oversight