Sr. Paid Search & Paid Social Strategist
Core
Lead strategy and hands-on execution of high-performance paid media campaigns across search (Google Ads, Microsoft Ads) and social (Meta, TikTok, LinkedIn, Reddit) to drive client growth.
Role type
Senior Paid Search & Paid Social Strategist
Builds
Full-funnel search roadmaps, granular campaign structures, smart bidding strategies, and client-facing performance dashboards
Domain
Digital Marketing / Performance Marketing
Required skills
Google Ads, Microsoft Ads, Meta Ads, keyword research, query mapping, smart bidding, conversion tracking, A/B testing, budget management, automation scripts, GA4, Google Tag Manager, attribution modeling
Preferred skills
Reddit, LinkedIn, TikTok, Apple Search Ads, Google UAC, SA360, Skai, Marin, API-based solutions
Technologies
Google Keyword Planner, Microsoft Advertising Intelligence, SEMrush, Ahrefs, Looker Studio, Supermetrics, GA4, GTM
Responsibilities
Plan and manage SEM and paid social media plans based on growth forecasts; optimize campaign structures, ad copy, and bidding strategies; implement automation and scripts; own conversion tracking and data integrity; build and maintain performance dashboards; partner with Creative, Analytics, and Account teams
Seniority
Senior, hands-on IC