Head of C2B Customer Journey – CRO & CRM (f/m/x)
Core
Lead CRO and C2B CRM strategy to optimize the end-to-end customer journey for car sellers, driving conversion and revenue for AUTO1 Group.
Role type
Senior leadership CRO/CRM Head
Builds
C2B customer journey optimization, A/B testing pipelines, and AI-integrated operations
Domain
Automotive marketplace / Digital sales
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Team leadership, strategic roadmap definition, funnel KPI ownership, A/B testing program management, AI agent integration, cross-functional collaboration, data-driven optimization, growth product management, stakeholder influence
Preferred skills
Automotive industry experience, web development/CRM technical understanding, corporate reporting standards
Technologies
SQL, Tableau
Responsibilities
Lead and develop the CRO and C2B CRM team; Define vision and quarterly roadmap for the C2B customer journey; Own C2B funnel KPIs and build A/B testing pipelines; Integrate AI agents with human oversight protocols; Synthesize behavioral and CRM data for actionable insights; Collaborate with Marketing, Product, and Engineering to accelerate journey improvements
Seniority
Senior, hands-on IC with leadership responsibilities
