Senior CRM & Lifecycle Campaign Specialist (B2C & B2B)
Core
Own the strategic direction of Immoweb's relationship marketing, mapping the end-to-end user lifecycle and designing automated journeys to drive retention and revenue.
Role type
Senior CRM & Lifecycle Campaign Specialist (B2C & B2B)
Builds
Automated marketing journeys (Email, App Push, SMS) and integrated data infrastructure for a real estate marketplace.
Domain
Real Estate / Digital Marketplace
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRM strategy, lifecycle mapping, automated journey design, audience segmentation, scoring models, real-time trigger logic, data architecture, A/B testing, copywriting, UX design, team mentorship
Preferred skills
Experience in high-traffic digital platforms, mentoring junior team members
Technologies
Salesforce Marketing Cloud, Data Cloud, Airship, Firebase
Responsibilities
Define CRM and lifecycle marketing strategy; map full user lifecycle; design and optimize complex automated journeys; own data infrastructure integration with marketing stack; act as operational backup for campaign execution; coach and manage Junior CRM Manager; own CRM performance reporting and testing frameworks.
Seniority
Senior, hands-on IC with mentorship responsibilities