Specialist, Performance Marketing - instashop
Core
Own end-to-end execution of paid campaigns across Meta, TikTok, and other channels to drive customer acquisition for instashop's q-commerce and food delivery markets.
Role type
Individual contributor performance marketing specialist
Builds
Paid media campaigns and performance reports for UAE and Egypt markets
Domain
Q-commerce and food delivery e-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads Manager, TikTok Ads, budget allocation, CAC optimization, MMP mechanics (Adjust/AppsFlyer), A/B testing, attribution analysis, short-form video content strategy
Preferred skills
AI tool integration, prompt engineering, q-commerce experience, creative briefing
Technologies
Meta Ads Manager, TikTok Ads, Adjust, AppsFlyer, Google Ads, Apple Ads, Snapchat
Responsibilities
Manage daily budget allocation and pacing to hit CAC targets; Analyze campaign performance across the full funnel; Design and run A/B tests on creatives and audiences; Work with Head of Marketing on Marcomms planning and incentive tracking
Seniority
Mid-level, hands-on IC