Director, Performance Marketing, Programmatic + Search
Core
Lead Programmatic + Search strategy, investment, and platform partnerships to drive incremental growth and engagement for the Peacock streaming service.
Role type
Director, Performance Marketing (Programmatic + Search)
Builds
Media plans, campaign executions, and measurement solutions for Standalone and Always On performance campaigns.
Domain
Streaming media / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Programmatic platform expertise, AdTech knowledge, team leadership, analytical skills, testing methodologies, MMM/MTA measurement, project management
Preferred skills
DCO solutions implementation, campaign automation tools, AI-powered workflows
Technologies
Google, Amazon, MarTech platforms
Responsibilities
Own Programmatic + Search strategy and execution across platforms; Lead day-to-day management of partner relationships; Partner on efficient media plans; Lead and manage a high-performing team of performance marketing experts; Collaborate with cross-functional teams on measurement solutions; Oversee the Learning Agenda and testing roadmap; Guide overall MarTech and data strategy.
Seniority
Director, hands-on IC with team leadership
