Performance Marketing Manager
Core
Scale customer growth for Business Bank Accounts and Lending products while maintaining efficient CAC:LTV using data, automation, and AI.
Role type
Senior Performance Marketing Manager (Fintech)
Builds
Customer acquisition campaigns across Paid Social, Paid Search, and PMax
Domain
Fintech / Banking
Required skills
Paid Social (Meta Ads), Paid Search, PMax, Test-and-learn, Creative optimization, Attribution modeling, SQL, HubSpot, Zapier, Team management, Vendor management
Preferred skills
Financial Promotions experience, Regulated industry experience, No-code automation
Technologies
Meta Ads, Google Ads, HubSpot, Zapier, SQL, Excel
Responsibilities
Lead hands-on campaign execution and strategy across Paid Social, Paid Search, and PMax; Optimize creative, user journeys, and targeting via structured experiments; Manage and develop a small team and oversee agency performance; Set up and optimize marketing workflows and integrations; Analyze performance data to provide actionable recommendations.
Seniority
Senior, hands-on IC with team leadership
