Digital Sales & Performance Lead
Core
Own the direct digital channel (traffic, funnel, conversion) to build a scalable digital acquisition engine for the Spain launch and subsequent markets.
Role type
Senior Digital Growth Lead (B2C)
Builds
Digital acquisition engine, conversion optimization, referral program, experimentation framework
Domain
Energy/Utilities (regulated switching market)
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Paid acquisition management (search, social, comparison sites), website/app conversion optimization, referral program mechanics, A/B testing and experiment design, lifecycle journey definition, CRM integration, international scaling
Preferred skills
Experience in energy/utilities, regulated switching markets, fintech, subscription businesses, operating across multiple markets
Technologies
Search, social media platforms, comparison-site listing tools, A/B testing frameworks, CRM systems, attribution tools
Responsibilities
Manage paid acquisition budget, targeting, and creative testing; optimize signup flows and cart-abandon recovery; design referral channel mechanics and incentives; lead experimentation across segments and channels; define lifecycle journey requirements for the CRM team; document the acquisition playbook for replication
Seniority
Senior, hands-on IC