Customer Analytics Leader
Core
Analyze high-granularity transactional customer data and aggregate branch-level views to identify trends, evaluate campaign responses, and correlate purchase history with CLC campaign exposure.
Role type
Senior Customer Analytics Leader
Builds
Customer segments, behavioral definitions, and campaign selection clusters for HoReCa distribution
Domain
Retail distribution (HoReCa) + Customer Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Business Intelligence tools, Reporting/Visualization tools (Microstrategy, QlikView, QlikSense), Microsoft Office (Excel, PowerPoint), Data quality management
Preferred skills
Customer lifecycle management, Churn risk analysis, Commercial strategy support
Technologies
Microstrategy, QlikView, QlikSense, SQL
Responsibilities
Prepare customer segments based on qualitative and quantitative elements; Define customer behaviors analyzing KPIs (frequency, average invoice, channel preferences); Interact with Data Engineers for data enrichment; Provide analytical support for commercial initiatives and roadmap planning; Prepare reports and dashboards on customer results and trends; Monitor customer acquisition/attrition trends and churn risk; Support C&C portfolio activities from customer selection to campaign results.
Seniority
Senior, hands-on IC