Analista de Planejamento Pleno - CRM PME
Core
Full-time CRM Planner supporting the planning, construction, and execution of customer relationship strategies for SMEs across the customer lifecycle.
Role type
Senior CRM Planner (SME focus)
Builds
Organized, business-oriented CRM campaigns, journeys, and communication rules for SME clients.
Domain
Financial services / B2B SMEs / CRM Operations
Deliverable
product features
Required skills
CRM lifecycle marketing, Marketing Cloud operations, multi-channel campaign planning, journey mapping, segmentation, KPI analysis (delivery, open rate, conversion, revenue), calendar management, Excel/Google Sheets.
Preferred skills
Salesforce Marketing Cloud (Journey Builder, Automation Studio), SQL, BI tools (Power BI, Tableau), B2B CRM experience, financial services domain knowledge, A/B testing.
Technologies
Marketing Cloud, Salesforce, Excel, Google Sheets, SQL, Power BI, Tableau
Responsibilities
Participate in business agendas to understand priorities and partner needs; Plan and operationalize CRM campaigns and journeys in Marketing Cloud; Define audiences, objectives, offers, and messages; Monitor campaign performance and optimize based on data; Collaborate with Marketing, Sales, Product, and Data teams.
Seniority
Mid-Senior, hands-on IC