Marketing Manager
Core
Define and implement marketing strategy for a convenience retail network, driving integrated campaigns across online and offline channels to strengthen brand positioning and customer experience.
Role type
Marketing Manager
Builds
Integrated marketing campaigns, brand positioning, commercial events, and digital engagement initiatives for a convenience retail network.
Domain
Retail / Convenience Store / FMCG
Deliverable
product features
Required skills
Integrated marketing campaign leadership, brand management, trade marketing, digital marketing strategy, data-driven analysis, budget management, commercial event leadership.
Preferred skills
Experience in Retail, FMCG, or Convenience Retail; strategic mindset; passion for innovation and customer experience.
Responsibilities
Define and implement marketing strategy; drive integrated marketing campaigns; strengthen brand positioning; lead commercial events and promotional campaigns; manage media strategy and agencies; oversee digital marketing initiatives; monitor campaign performance and analyze market trends; manage the marketing budget.
Seniority
Mid-Senior, hands-on IC