Senior CRM Marketing Officer (French Speaker) | SM&W
Core
Senior CRM Marketing Officer managing data-driven personalized customer journeys and omnichannel campaigns for Corporate & Investment Banking and Asset & Wealth Management clients.
Role type
Senior IC CRM Marketing Officer
Builds
Personalized communication campaigns across email, SMS, and push notifications for banking clients
Domain
Banking / Marketing Automation
Deliverable
product features
Required skills
CRM campaign management, audience segmentation, omnichannel execution, data analysis, BI tools, strategic planning
Preferred skills
Adobe Campaign, Monday.com, A/B testing, marketing automation platforms
Technologies
Adobe Campaign, Salesforce, Imagino, Monday.com, Power BI, Excel
Responsibilities
Manage CRM campaign schedules and coordinate the full campaign cycle from brief to delivery; Configure personalized campaigns and manage communication assets; Monitor and analyze CRM metrics to generate actionable reports; Provide operational support and training to CRM team members
Seniority
Senior, hands-on IC