Gerente de Trade Marketing
Core
Develop and implement national Trade Marketing strategy to drive growth, profitability, and market share for construction and automotive products.
Role type
Senior Trade Marketing Manager
Builds
Promotional campaigns, in-store activations, and brand visibility programs for construction and automotive products.
Domain
Construction materials and automotive industry
Deliverable
product features
Required skills
Strategic planning, team leadership, multi-channel strategy, distributor relationship management, financial ROI analysis, KPI monitoring, Go-to-Market execution, planogram management, national travel, valid driver's license
Preferred skills
Experience in construction materials or FMCG, experience in team development
Technologies
Excel, PowerPoint
Responsibilities
Develop national Trade Marketing strategy, execute promotional campaigns and in-store activations, manage Trade Marketing investments and KPIs, partner with Sales and Marketing teams, lead internal and outsourced teams, support Go-to-Market initiatives, monitor sales indicators and competition, build relationships with distributors and retailers
Seniority
Senior, hands-on IC