Traffic Manager Sénior
Core
Pilot global acquisition and traffic optimization strategy with a focus on performance and growth for digital marketing.
Role type
Senior Traffic Manager (Digital Marketing)
Builds
SEO strategies, paid media campaigns, and traffic analysis dashboards for e-commerce sites.
Domain
Digital Marketing / E-commerce
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SEO (organic search), Paid Search (Google Ads), Social Media Advertising (LinkedIn, Facebook, Instagram), Web Analytics (Matomo, GA4), Data Analysis, Excel, CRM management (HubSpot), Consumer behavior analysis, GEO (Generative Engine Optimization).
Preferred skills
m-commerce, f-commerce, media tracking and attribution tools.
Responsibilities
Prioritize SEO actions to improve search engine visibility, manage paid advertising campaigns across search and social networks, analyze site traffic and conversion rates, monitor KPIs using analytics tools, track consumer behavior trends, identify lead generation opportunities.
Seniority
Senior, hands-on IC