Sr. Analyst Growth Marketing- Google Ads
Core
Sr. Analyst driving top-line growth and new member acquisition for an off-price retail destination via Google Shopping, Paid Search, and emerging AI-driven channels.
Role type
Senior Growth Marketing Analyst (SEM/Ad Tech)
Builds
Google Shopping, Performance Max, and Search campaigns for an off-price retail platform
Domain
E-commerce / Retail / Ad Tech
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Google Ads (Shopping, Performance Max, Search), structured testing, smart bidding, budget allocation, product feed strategy, deep-dive data analysis, Excel, PowerPoint
Preferred skills
Tableau, Rithum, Feedonomics, Google Merchant Center, Generative Engine Optimization (GEO), AI search landscape knowledge
Technologies
Google Ads, Performance Max, Google Shopping, Rithum, Feedonomics, Google Merchant Center, Tableau, Excel, PowerPoint
Responsibilities
Manage Google Shopping, Performance Max, and Search campaigns to drive revenue and customer acquisition; optimize efficiency through structured testing and smart bidding; partner with Product teams to improve product feed strategy and data quality; conduct deep-dive analyses of campaigns and customer segments to identify growth opportunities; translate complex data into actionable insights for investment decisions; test expansion opportunities across the Google ecosystem including YouTube, Display, and Gmail.
Seniority
Senior, hands-on IC
