Digital Marketing Specialist
Core
Execute multi-channel digital campaigns to drive brand awareness, engagement, and lead generation for B2B/industrial clients.
Role type
Digital Marketing Specialist
Builds
Digital campaigns, content assets, SEO/SEM strategies, email flows, and website landing pages.
Domain
B2B / Industrial / Digital Marketing
Deliverable
product features
Required skills
Campaign management, SEO/SEM strategy, CRM automation, social media execution, analytics & reporting, content strategy, web management
Preferred skills
Video editing, podcast production, graphic design
Technologies
Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, Salesforce, Mailchimp, GA4, Power BI, Data Studio
Responsibilities
Plan and optimize multi-platform campaigns, manage segmented email marketing, drive organic and paid search performance, own social media calendars, generate analytical insights, update website content and funnels
Seniority
Mid-level, hands-on IC
