Marketing Manager- Australia
Core
Develop and execute integrated marketing programmes to drive pipeline growth, brand awareness, and customer engagement across ANZ.
Role type
Senior Marketing Manager (Demand Generation & Go-to-Market)
Builds
Demand generation campaigns, events, digital channels, and partner marketing activities for enterprise software customers.
Domain
Enterprise Software / B2B Marketing
Deliverable
product features
Required skills
End-to-end campaign management, demand generation, event planning, digital channel management, budget management, stakeholder management, market analysis, vendor management, performance reporting
Preferred skills
Experience with Australian market, large onsite event delivery, analytics interpretation, creative problem-solving
Technologies
Paid search, social media, SEO, email marketing, marketing automation, analytics tools
Responsibilities
Develop and execute annual marketing plans aligned with go-to-market goals; lead demand generation activities including lead capture and nurturing; plan and deliver integrated campaigns across events and digital channels; manage local marketing budget and forecasts; collaborate with Sales on account-based marketing; oversee external agency relationships; own marketing performance reporting; conduct market and competitor analysis
Seniority
Senior, hands-on IC