Marketing Automation Specialist
Core
Manage and optimize end-to-end multi-channel customer journeys (email, web, events) using Adobe Marketo and Salesforce to drive behavior change and conversion in the Japanese healthcare market.
Role type
Senior Marketing Automation Manager (Japan)
Builds
Scalable, compliant, localized marketing programs and automated customer lifecycles for MedTech clients.
Domain
Healthcare / MedTech / B2B
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Adobe Marketo (campaigns, smart campaigns, tokens, forms, landing pages, scoring, lifecycle), Salesforce CRM (lead/contact objects, campaign membership, field mapping, attribution), event platform integration (ON24, Cvent), data governance, segmentation, A/B testing, UTM tracking, SQL (basic)
Preferred skills
Workfront/Jira, CDP concepts, behavioral targeting
Responsibilities
Own end-to-end Marketo program delivery and QA; manage Marketo-Salesforce integration and data hygiene; operationalize web forms and event-driven journeys; drive experimentation and optimization of customer journeys; ensure compliance with healthcare privacy regulations.
Seniority
Senior, hands-on IC