Lead Generation Specialist/ka
Core
Data-driven role focused on managing, optimizing, and analyzing B2B leads across channels to improve sales pipeline performance and conversion rates.
Role type
Lead Management Specialist / Sales Operations
Builds
Optimized lead distribution systems and data-driven sales processes for the sales team and call center.
Domain
B2B Sales Operations / CRM Management / Data Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
B2B lead management, CRM administration, data analysis, pipeline optimization, process improvement, automation, AI utilization, stakeholder collaboration
Preferred skills
Marketing automation, AI tools in marketing/sales, complex B2B sales cycle knowledge, matrix organization experience
Technologies
Salesforce, MS Dynamics, HubSpot, Centrix
Responsibilities
Manage leads across channels (call center, sales, web, campaigns), analyze lead quality and conversion rates, identify pipeline bottlenecks, optimize lead handover processes, implement automation and AI for scoring and enrichment, collaborate daily with sales and call center teams
Seniority
Individual Contributor, mid-level specialist
