Responsable Acquisition H/F
Core
Building and deploying a multi-channel traffic acquisition plan to support e-commerce growth and brand visibility for Maje.
Role type
Senior Acquisition Manager (Digital)
Builds
Multi-channel acquisition campaigns (SEA, SMA, affiliation, display, SEO) and brand awareness initiatives.
Domain
Fashion retail e-commerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel acquisition strategy, budget management, campaign optimization, SEO leadership, CRM integration, performance reporting, agency management, international market adaptation
Preferred skills
Test and learn methodology, retail performance tracking, cross-functional collaboration
Technologies
Google Analytics, SEA, SMA, affiliation, display, SEO
Responsibilities
Define and deploy multi-channel acquisition strategy, pilot budgets and allocations, optimize campaigns for performance and ROI, lead SEO performance and agency relations, monitor campaign performance and profitability (ROAS), analyze onsite behavior and KPIs, manage agency partners and tenders, collaborate with e-commerce and CRM teams, manage an intern
Seniority
Senior, hands-on IC