(Senior) Demand Generation Specialist - SAP Business Suite (m/f/d)
Core
Generate demand and activate new target customers for the SAP Business Suite by developing integrated value stories and account-based programs.
Role type
Senior Demand Generation Specialist (B2B Enterprise)
Builds
New-logo acquisition pipeline and sales-ready opportunities for SAP Business Suite solutions.
Domain
Enterprise Software / SAP Ecosystem
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, B2B new-logo acquisition, Account-based marketing (ABM), Lead qualification (BANT), Campaign management, Cross-functional collaboration, SAP Business Suite knowledge, B2B enterprise sales cycle understanding
Preferred skills
Experience with SAP Public Cloud, BTP, SAC, CX, SuccessFactors, or Concur, Hunter mindset, Performance orientation
Technologies
Dealfront, LinkedIn, CRM systems, Marketing automation platforms
Responsibilities
Identify, engage, and qualify new potential customers; Develop independent demand-generation strategies for new-logo acquisition; Translate value proposition into concrete campaigns across solution areas; Run account-based demand programs for defined ICPs; Collaborate with Hunters and Sales Operations; Qualify leads and hand over sales-ready opportunities.
Seniority
Senior, hands-on IC