SVP, Category & Insights
Core
Develop long-term category strategies, analyze complex data, and drive insights for annual business planning to maximize sales effectiveness and brand growth for Red Bull.
Role type
SVP, Category & Insights (Strategy & Leadership)
Builds
Annual business plans, category strategies, retailer category solutions, and space planning methodologies.
Domain
CPG / FMCG / Beverage Industry (Energy Drinks)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Category Management, Shopper Insights, Space Planning, Category Assortment, Data Analysis, Strategic Planning, Vendor Management, Team Leadership, Retailer Relationship Management, Data Visualization
Preferred skills
CPG/FMCG industry experience, Beverage industry experience, Sales experience, Experience with syndicated data sources (Circana, Nielsen), Experience with shopper panel data (Numerator), Experience with planogram software (JDA/Blue Yonder, SMSB)
Technologies
Circana, Nielsen, Numerator, JDA/Blue Yonder, SMSB, Field Agent, Kantar Retail, Mintel, Euromonitor
Responsibilities
Develop long-term category strategies and specific initiatives; Aggregate and analyze large amounts of complex data to distill clear action plans; Allocate resources for highest payback; Drive insights for the annual business planning process; Build strong external relationships with key retailer Executives; Mine internal and external data to analyze category, Brand, and consumer/shopper dynamics; Foster strong internal partnerships with cross-functional team leadership; Provide timely thought leadership to sales leaders and retailer decision makers; Negotiate retailer-specific data platform offerings; Drive Red Bull space planning methodology; Oversee management of category and shopper insights content suite; Provide direction on relationships with dedicated IRI team and Numerator partners; Evaluate team decisions to acquire and manage tactical vendors; Lead the development of Red Bull's category management and customer and business insights strategies.
Seniority
Senior, hands-on IC with leadership responsibilities