Distributor Partner Specialist - Impulse
Core
Manage distribution partners to execute Red Bull trade marketing targets, commercial annexes, and business plans across assigned markets.
Role type
Senior Trade Marketing & Distribution Partner Specialist
Builds
Trade marketing calendars, commercial annexes, and distribution execution plans for Red Bull
Domain
Consumer Goods / Beverages / Trade Marketing
Deliverable
product features
Required skills
Trade marketing planning, distribution partner management, sales force coaching, market analysis, KPI tracking, business planning, negotiation, data reporting
Preferred skills
Beverage industry experience, off-trade business knowledge, POS material management, ROI analysis
Technologies
Excel, PowerPoint, Word, Windows, Internet Browsers
Responsibilities
Support DP in preparing and implementing Trade Marketing Plans and Commercial Annexes; Conduct field visits (70% of time) for audits, coaching, and execution support; Track performance against KPIs and build action plans; Train DP teams on brand history, product trust, and Perfect Store standards; Lead monthly business reviews and prepare reports; Manage off-premise POS materials and cooler ROI reviews; Ensure timely delivery of distribution, PSA, and depletion reports.
Seniority
Senior, hands-on IC