Key Account Manager
Core
Implement Red Bull's commercial strategy at regional key customers, focusing on sales, volume, and profitability targets for major off-premise accounts.
Role type
Regional Key Account Manager (FMCG/Beverage)
Builds
Regional sales strategies, promotion plans, and partnership frameworks for key off-premise customers.
Domain
Fast-Moving Consumer Goods (FMCG) / Beverage Industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, negotiation, commercial acumen, data analysis, financial planning, cross-functional collaboration, presentation skills, risk management, relationship building, category management.
Preferred skills
FMCG/beverage background, Category Management, Trade Marketing/Consumer Marketing experience, SAP/BI proficiency.
Technologies
Nielsen, scanner data, SAP, BI, Perfect Store Audit tools.
Responsibilities
Design and implement regional customer strategies and price strategies; lead yearly negotiation processes with key customers; analyze sales data to derive growth opportunities; manage trade spend budgets and monitor profitability; execute Perfect Store concepts; build cross-functional partnerships with Trade Marketing; prepare conceptual selling decks and business plans.
Seniority
Mid-Senior, hands-on leadership