Lead Digital Performance & Demand (m/w/d)
Core
Building and scaling a data-driven Demand Engine to align Performance Marketing with Sales impact.
Role type
Lead Digital Performance & Demand
Builds
Scalable demand generation campaigns and Account-Based Marketing (ABM) funnels.
Domain
B2B Tech/IT/Consulting marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance Marketing, Demand Generation, Analytical skills, LinkedIn Ads, ABM, CRM & Marketing Automation, Sales process understanding
Preferred skills
AI for reporting and forecasting
Technologies
LinkedIn Ads, Google Ads, Salesforce, AI tools
Responsibilities
Build and scale LinkedIn Ads, Google Ads, and Retargeting campaigns; Develop and implement End-to-End Account-Based Marketing; Manage funnel quality; Optimize landing pages and conversion paths; Coordinate closely with Sales for result improvement; Utilize AI for reporting and performance control.