Senior Director, Growth Marketing
Core
Enterprise leader for performance marketing strategy across Paid Social, Programmatic, SEM, YouTube, TV, and emerging media, owning the growth roadmap, forecasting, and budget allocation.
Role type
Senior Director, Growth Marketing
Builds
Multi-channel growth strategies, agency-executed media campaigns, and data-driven scaling of profitable customer acquisition.
Domain
Performance Marketing / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel performance marketing strategy, agency orchestration and vendor management, budgeting and forecasting, cross-functional leadership, data analytics (MMM/MTA/incrementality), creative testing systems, privacy-safe measurement governance.
Preferred skills
Experience with affiliate, CTV, and DOOH networks, advanced BI tool fluency.
Technologies
Meta, TikTok, YouTube/Google, DV360, The Trade Desk, Microsoft Ads, GA4, Adobe, Looker, Tableau, Power BI
Responsibilities
Define multi-channel growth strategy and investment mix; build bottoms-up forecasts and manage budget reallocations; lead agency partners and manage platform/DSP relationships; own cross-channel test roadmaps and innovation; partner on measurement planning and performance storytelling; align growth plans with CRM, Brand, and Product teams; ensure data quality and governance; hire and develop a high-performing team; champion privacy-safe targeting and compliance.
Seniority
Senior Director, executive leadership
