Workshop Concept Manager
Core
Plan and execute marketing strategy, roll out new services, and lead business development for the Bosch Workshop Concept in the North-West Africa region.
Role type
Senior Workshop Concept Manager (Automotive Aftermarket)
Builds
Bosch Car Service network expansion and Value Added Services in North-West Africa
Domain
Automotive Aftermarket / Mobility Services
Deliverable
product features
Required skills
Marketing strategy planning, budget planning and control, business model development, pricing strategy, market analysis, competitor analysis, supplier relationship management, contract management, network expansion planning, strategic partnership setup, sales team guidance
Preferred skills
Technical understanding of automotive industry, French language proficiency
Technologies
SAP, MS Office (Word, Excel, PowerPoint, Outlook)
Responsibilities
Plan and execute marketing strategy including budget planning and control; Roll out new services and set pricing strategies; Guide sales team in concept implementation; Manage supplier and internal department relationships; Develop mid- and long-term business plans; Analyze competitors and identify business opportunities; Coordinate customer surveys; Plan network expansion per country; Set up strategic cooperation with key partners; Support acquisitions with market-specific campaigns; Follow up on contracting process and update content based on regulations.
Seniority
Senior, hands-on IC
