Marketing Campaign Manager | UK | Hybrid
Core
Develop and execute integrated B2B marketing campaigns to drive qualified pipeline and ROI across priority European regions for Sutherland's Digital Transformation clients.
Role type
Manager/Senior Manager, Marketing Campaigns
Builds
Multi-touch customer journeys, regional campaigns, and sales pipeline
Domain
B2B Digital Transformation, European markets
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B campaign strategy, demand generation, regional market localization, ABM practices, MarTech proficiency, data analysis, cross-functional coordination, event management, content adaptation, funnel analysis
Preferred skills
Middle East market experience
Technologies
Marketo, Salesforce, ABM platforms
Responsibilities
Plan and execute integrated marketing campaigns; localize messaging for regional buyer behaviors and regulations; benchmark competitors; manage email, social, webinars, and events; integrate ABM with intent data; optimize channel mix via A/B testing; coordinate Europe-based field events; develop and adapt content for regional audiences; convert leads to opportunities; monitor and report on pipeline contribution and ROI
Seniority
Manager/Senior Manager, hands-on IC
