Senior Digital Marketing Specialist | Communications [COC0076273]
Core
Senior Digital Marketing Specialist supporting Government and Public Services clients (e.g., City of Charlotte) by developing multi-channel digital campaigns, optimizing SEO/SEM, and managing analytics.
Role type
Senior Digital Marketing Specialist
Builds
Digital marketing campaigns, SEO/SEM strategies, and analytics dashboards for government clients
Domain
Government and Public Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SEO/SEM, Google Analytics, email automation, digital ad budget management, team leadership
Preferred skills
Data-driven decision-making, adaptability, creativity
Technologies
Google Analytics, Microsoft Office (Excel, Access, Outlook, PowerPoint, Word), Adobe Acrobat, Visio
Responsibilities
Develop multi-channel digital campaigns, Optimize SEO and SEM strategies, Manage analytics and reporting dashboards, Collaborate with content and design teams, Oversee email marketing campaigns, Guide junior digital marketing staff
Seniority
Senior, hands-on IC with mentorship responsibilities