IN_Manager_GTM Strategy_Customer Consulting_Advisory_Hyderabad
Core
Develop and execute Go-to-Market (GTM) strategies for healthcare products, defining positioning, pricing, and sales enablement to drive adoption.
Role type
Manager, Go-to-Market Strategy for Healthcare
Builds
GTM strategies, pricing frameworks, brand narratives, and sales enablement assets for healthcare products
Domain
Healthcare / HealthTech / B2B
Deliverable
product features
Required skills
Healthcare ecosystem knowledge, B2B/HealthTech product launch experience, pricing strategy, market analysis, cross-functional collaboration, data-driven strategy
Preferred skills
Successful commercialization of healthcare products, market readiness acceleration
Technologies
None stated
Responsibilities
Develop and execute GTM strategy for healthcare products; Define product positioning and value propositions for healthcare stakeholders; Build pricing frameworks and commercial models; Lead brand strategy and consistent product storytelling; Create high-impact sales enablement assets; Collaborate with product, clinical, and engineering teams; Conduct market validation and competitive benchmarking; Drive marketing kickoff and campaign prioritization; Ensure alignment with legal and compliance requirements
Seniority
Manager, hands-on IC