Segment Marketing Lead, Strategic Sales Group and Commercial Contracting & Strategy
Core
Develop and execute multi-year segment marketing strategies and go-to-market plans for the Strategic Sales Group and Commercial Contracting & Strategy organization within the U.S. healthcare market.
Role type
Senior Segment Marketing Lead (Strategic Sales & Commercial Contracting)
Builds
Actionable GTM plans, segment-specific commercial strategies, and marketing programs for GPO contracting and health system adoption.
Domain
Healthcare / Medical Device / Commercial Contracting
Deliverable
product features
Required skills
Healthcare/medical device industry experience, downstream marketing, sales experience, GPO contract management, IDN/health system engagement, market analysis, cross-functional leadership, executive presence
Preferred skills
Corporate/Strategic Accounts IDN sales experience, storytelling expertise, cross-functional matrix navigation
Technologies
GPO contracting platforms, CRM systems, market analytics tools
Responsibilities
Own creation of detailed situational analysis for assigned market and customer segments; Develop and execute multi-year segment marketing strategies to drive growth and market share; Gather and interpret insights to implement optimal segment strategies; Act as the voice of the customer segment to influence product and commercial strategy; Partner with sales leadership to deliver effective commercial plans and sales channel priorities; Collaborate on GPO/Contract Strategy & Activation including pre-contract positioning; Design and execute account-based marketing strategies targeting priority IDNs and health systems; Serve as the primary bridge between Sales and Marketing functions; Elevate sales communications by tailoring messaging to internal customer needs.
Seniority
Senior, hands-on IC with strategic oversight
