Head of Website & Conversion
Core
Lead a multidisciplinary Website squad to drive demo bookings and self-sign-ups for a high-traffic B2B SaaS platform serving European SMEs.
Role type
Senior leadership (Head of Website & Conversion)
Builds
Conversion infrastructure, A/B testing programs, and self-sign-up journeys for a fintech operating system.
Domain
Fintech / B2B SaaS / Digital Marketing
Required skills
People management, Conversion Rate Optimization (CRO), A/B testing methodology, Stakeholder management, Strategic project leadership, Data quality ownership, Team scaling, AI integration for operations
Preferred skills
B2B SaaS experience, Self-sign-up models, High-traffic website management, Tracking and analytics expertise
Technologies
AB Tasty, GA4, GTM, Amplitude
Responsibilities
Set roles and objectives for the Website squad, Define and prioritize conversion initiatives, Structure and scale the A/B testing program, Lead brand redesigns and international expansion projects, Partner with Engineering on performance and security, Align Growth and Data teams on metrics
Seniority
Senior, hands-on IC with leadership responsibilities
