Director of Campaigns
Core
Strategic B2B campaign leader driving integrated marketing initiatives across a diverse portfolio of industrial manufacturing businesses to generate measurable pipeline growth.
Role type
Senior IC Director of Campaigns
Builds
Integrated B2B marketing campaigns and content programs for an industrial manufacturing platform
Domain
Industrial manufacturing / B2B marketing
Deliverable
product features
Required skills
Integrated campaign strategy, B2B pipeline generation, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), cross-functional collaboration, strategic planning, project management, messaging development, process scalability
Preferred skills
Manufacturing industry experience, matrixed organization navigation
Technologies
AI-powered search and answer engines
Responsibilities
Own and manage the integrated campaign roadmap; Lead strategy and execution of campaigns across multiple business units; Translate complex value propositions into compelling messaging; Coordinate content development and marketing channels; Integrate GEO and AEO strategies; Monitor campaign performance against pipeline targets; Establish scalable campaign planning processes
Seniority
Senior, hands-on IC