Manager, Performance & Digital Experience
Core
Lead HomeMade's digital acquisition, search strategy, conversion optimisation, and website experience to drive measurable business results for an aged care provider.
Role type
Manager, Performance & Digital Experience
Builds
Digital growth strategy, paid media campaigns, SEO visibility, and optimized customer journeys
Domain
Aged care / Healthtech
Required skills
Performance marketing strategy, Paid search management, SEO strategy, Conversion rate optimisation (CRO), Digital analytics, Team leadership, Agency management, Budget allocation, Funnel analysis, A/B testing
Preferred skills
Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI-led search strategies
Technologies
Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Search Console, SEMrush, Ahrefs, Optimizely, VWO, Google Tag Manager
Responsibilities
Develop performance marketing and search strategy across paid search, social, display, and emerging AI-led search; Own media planning, budget allocation, and channel priorities; Oversee campaign performance and identify efficiency opportunities; Lead SEO agency relationships to improve search visibility; Optimise website usability and conversion through experimentation; Turn data into commercial outcomes by tracking CPL, CAC, and conversion rates; Lead and develop the Performance & Digital Experience team; Manage agency partners and cross-functional relationships.
Seniority
Manager, hands-on IC with team leadership