Director, Media Strategy
Core
Senior media strategy leadership role shaping integrated, full-funnel media strategies across major client accounts, connecting audience insights, media planning, data, and AI-enabled tools to measurable business outcomes.
Role type
Senior IC media strategy director (people leader)
Builds
Integrated media plans, campaign strategies, audience frameworks, and measurement approaches for B2B clients
Domain
Digital media, advertising, B2B marketing
Required skills
B2B media strategy, full-funnel media planning, audience insights, data analysis, AI-enabled tools, team leadership, stakeholder management
Preferred skills
Experience with syndicated planning platforms (Comscore, GWI, MRI-Simmons, Nielsen), strategic confidence
Technologies
Comscore, GWI, MRI-Simmons, Nielsen
Responsibilities
Lead development of go-to-market strategies and integrated media plans; Establish strategic standards for annual planning and measurement; Apply AI-enabled tools to insight generation and reporting; Analyze complex data to translate findings into executive recommendations; Act as senior media strategy voice in client meetings; Partner with activation, investment, and data teams; Lead and develop Associate Directors and Senior Managers
Seniority
Director, people leader