Manager - Performance Marketing
Core
Deliver customer acquisition, new business growth, and marketing performance outcomes across Life and Health Insurance portfolios via data-driven strategies.
Role type
Manager, Performance Marketing
Builds
Integrated growth initiatives across direct and partner channels
Domain
Insurance (Life & Health) + Digital Marketing
Required skills
Performance marketing strategy, full-funnel optimization, campaign management, data analytics, CRM/marketing automation, stakeholder management, project management
Preferred skills
Experience in regulated industries (insurance/financial services), media planning, channel optimization
Technologies
CRM platforms, marketing automation, customer data platforms, performance measurement frameworks
Responsibilities
Execute performance marketing strategies for acquisition and lead generation; manage end-to-end campaigns across direct and partner channels; optimize customer journeys and conversion funnels; lead testing and experimentation programs; provide actionable reporting and ensure alignment with brand and regulatory standards
Seniority
Manager, hands-on IC